2009 Jul 31    

Peter Fader on the Microsoft-Yahoo Deal in Knowledge@Wharton and the New York Times

Wharton marketing professor Peter S. Fader was quoted this week in Knowledge@Wharton and the New York Times on the implications of the Microsoft-Yahoo deal.

"The deal has no impact on consumers or on the search market," Fader told Knowledge@Wharton on Wednesday. "This is a total non-story. The only reason it's news is because of the names of the companies and their long and sometimes bitter history."

And in the New York Times Fader stated, "This battle is won or lost as the user sits at the keyboard. Google is winning for good, consumer-friendly reasons. You can't just buy that."

To read both articles, see:

• Knowledge@Wharton: Microsoft-Yahoo a Yawn for Google
• New York Times: Microsoft and Yahoo Are Linked Up. Now What?