2009 Aug 19    

Wharton's Peter Fader on NPR Discussing Free Versus Paid Digital Content

In "Free for All? Profits Can Be Elusive" on NPR's Morning Edition, Wharton marketing professor Peter Fader weighs in on the issue of whether digital content is moving inexorably to a free distribution model. NPR reports:

In fact, some marketing experts suggest that the move to make things free has been too fast and too dramatic.

"It's created this impression that we must go in the direction of free," says Peter Fader of the Wharton School. "And that could be harmful. It could become a very dangerous self-fulfilling prophecy.

"There are still many areas of digital content where people are quite willing to pay, and don't need any notion of 'free' at all."

Hear or read the entire piece online:

• NPR Morning Edition - Free For All? Profits Can Be Elusive Online